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Archive for March, 2018

In 2017, seven of the top 10 most expensive condo markets in Canada were found in B.C. Vancouver was the most expensive market, with a median condo price of $619,000, followed by five other B.C. cities. Toronto came in seventh on the list with a median condo price of $440,000. Aurora and Burlington are the only other two Ontario municipalities in the top 10.

Teranet Market Insights has your up-to-date Canadian housing information.

See the full report: https://www.teranet.ca/commercial-solutions-blog/march-2018-teranet-market-insights-report-is-here/ or call Teranet today at 1-866-237-5937.

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Creating better alignment with real estate referral sources, such as mortgage brokers and mortgage lenders, is a crucial skill for any real estate sales professional in generating real estate leads.

In a potentially turbulent Canadian housing market, keeping your referral relationships strong can only help with generating real estate leads. Especially if you’re selling in a harder-to-afford neighbourhood, lead generation could be key to making a sale, even more so than before.

But how can you create better alignment with your referral sources, in particular mortgage brokers? Here are our top three tips:

  1. Know what tools your mortgage brokers are using.

If you are using GeoWarehouse, you want to encourage your mortgage brokers to use Purview, which is a similar tool that derives the same data — data supplied by Teranet and powered by POLARIS, the Province of Ontario Land Registration Information System. This ensures you’re looking at the same figures and information, which can cut down on significant back-and-forth time and speed up closings.

  1. Share information.

If you have generated a GeoWarehouse, property report, share it with your mortgage brokers. The information found within could help them, which in turn could help you. They’ll be able to see where you are getting your numbers and be on the same page as you.

  1. Emphasize teamwork.

Make sure your mortgage brokers know you are a resource to them and, when working on a deal, part of their team. Mortgage brokers can take care of financing issues and mortgage logistics, while you focus on the sale of the home. You could even take your teamwork to the next level by partnering on social media property marketing, having your mortgage brokers attend open houses, and other marketing initiatives.

Creating better alignment with your referral sources, such as mortgage brokers, can make a big difference in your business relationship. Working from the same data and tools can make closings that much simpler and more efficient — saving you both time, money, and headaches. It can be a win-win: you’re generating real estate leads and your brokers are gaining mortgage leads.

Teranet provides the data for both GeoWarehouse and Purview for Mortgage Brokers and for Lenders. This means that real estate sales professionals who use GeoWarehouse can improve alignment with mortgage brokers (and subsequently their mortgage lenders) by working with the same data — data that is the most current and accurate. This in turn can lead to not only more closings, but also faster closings.

GeoWarehouse has the most accurate and complete data for real estate sales professionals, while Purview for Mortgage Brokers has tools specific for your mortgage brokers. To learn more about GeoWarehouse, visit www.geowarehouse.ca. For more on Purview, visit www.purviewforbrokers.ca.

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We are honoured to be nominated for the first-ever Mortgage Awards of Excellence!

Teranet Inc. was nominated for the Product of the Year Award, sponsored by Centum Financial Group Inc.

This award recognizes a supplier that has put forth a unique product that has empowered the mortgage broker channel and has expanded the mortgage broker’s ability to be competitively differentiated in the marketplace.

This is the first event for the Mortgage Awards of Excellence. The newly launched awards were designed for the industry, by the industry. They’re meant to celebrate leadership, achievement, and the pursuit of distinction in Canada’s mortgage industry.

“These awards represent a collaborative industry initiative created to exemplify the spirit and inclusiveness of mortgage professionals from across the country,” states the Mortgage Awards of Excellence website.

“The mortgage industry is a strong pillar of the Canadian economy and these new awards will be the hallmark of achievement for individuals in all sectors.”

The Mortgage Awards of Excellence gala is on May 3, 2018 at the Paramount Event Venue in Woodbridge, Ontario. Teranet is a bronze sponsor for the Mortgage Awards of Excellence.

See all the details about the nominations and register to attend the ceremony at https://www.mortgageawards.org.

At Teranet, we provide accurate, up-to-date information that gives you the ability to thoroughly validate property information. Find out more by visiting www.teranet.ca.

 

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If you’ve ever found yourself on the wrong end of a real estate deal gone bad, you know how imperative it is to do your due diligence in real estate. Like it or not, sometimes would-be homebuyers aren’t aware of their own financial state, aren’t honest with you about their home equity and ability to even pay you.

There’s a way you can check your client’s financial status before the deal is even made.

A Parcel Register* from GeoWarehouse is like a credit report, only on the property. A mortgage broker would use a client’s credit report to validate if they can get a mortgage based on payment habits. A Parcel Register* won’t tell you how the homeowner pays their encumbrances, but it will reveal what encumbrances exist, what lender they are with, when they were registered, and the registration value.

What exactly is a Parcel Register*?

A Parcel Register* from GeoWarehouse is a record containing property description and list of instruments registered against the property within the Land Registration System of Ontario as of the date of the property search. It’s a real time, up-to-date report for a property — the provincial ownership record. Exercise due diligence in real estate by identifying registered encumbrances and acquire an instrument number.

In addition to the above information, a Parcel Register* can let you answer certain questions that could be vital to your real estate deal, such as:

  • Can your client pay you? Is there enough equity in the home?
  • To answer this question, you would need to look at the value of the home, less registered mortgages, liens and other financial encumbrances. If there are many mortgages registered or something seems off, a Parcel Register* can let you look deeper. Three mortgages, for example, may be an indicator of an underlying financial problem and may indicate that there is a property lien.
  • Is your customer “the” or “the only” legal homeowner?
  • Is the property worth what the customer thinks it is? This can be especially challenging to determine in the changing markets.

You can use your Parcel Register* as a veritable property credit report that can uncover this information and much more. You can even get surveys, condo certificates, and research demographics.

A Parcel Register* includes:

  • A property’s PIN (Property Identification Number)
  • A legal description of the property
  • Who the legal homeowners are, the type of ownership and percentage
  • Easements
  • A history of property transfers, transferees/transferors, dates and amounts
  • A history of registered mortgages
  • A history of registered liens
  • And so much more.

A lien or undisclosed mortgage can result in a deal not closing, or the deal will close but there may not be enough equity to cover commission. All things considered, it is a nominal expense to use a Parcel Register* to ensure that your deal closes safely.

Real estate sales professionals, want to access your own Parcel Register*? Real estate sales professionals can become a GeoWarehouse subscriber at www.geowarehouse.ca.

*An official product of the Ontario government pursuant to provincial land registration statutes.

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In February the Teranet–National Bank National Composite House Price IndexTM retreated 0.1% from the previous month, following December and January rises that had interrupted a downtrend. It was the first February decline since 2013. The index was up in only three of the 11 metropolitan markets surveyed, the fewest since October 2014: Vancouver (+0.4%), Hamilton (+0.2%) and Halifax (+0.8%). The index for Victoria was flat on the month and the other seven component indexes were down: Toronto −0.1%, Montreal −0.3%, Ottawa-Gatineau −0.7%, Edmonton −0.8%, Calgary −0.8%, Winnipeg −1.0%, Quebec City −1.5%.

For Vancouver it was the 12th rise in 14 months, taking its index to a new record. However, this market’s raw (unsmoothed) index was down 1.3% on the month, a retreat coinciding with a cooling of home sales as reported by the Real Estate Board of Greater Vancouver. The raw index for Toronto declined after three consecutive rises. In previous months, observers had noted a certain haste on the part of buyers to beat the entry into effect of tougher conditions for obtaining an uninsured mortgage. The advance of the Hamilton index interrupted a run of five declines. The retreat of the Montreal index was the first in 14 months. This is not a concern since the Greater Montréal Real Estate Board reported the strongest sales in six years for the first two months of a year.

Teranet-National Bank National Composite House Price Index™

The composite index in February was up 7.5% from a year earlier, the smallest 12-month rise since March 2016 and an eighth consecutive deceleration from last June’s record 12-month gain of 14.2%. The February 12-month rise was led by Vancouver (15.8%), Victoria (12.4%) and Hamilton (8.4%). It was below the countrywide average but still respectable in Toronto (6.2%), Halifax (5.3%), Montreal (5.0%), Ottawa-Gatineau (3.7%) and Winnipeg (3.0%). For Calgary it was a minimal 0.6%. There were declines from a year earlier in the indexes for Edmonton (−0.3%) and Quebec City (−2.3%).

Of the 14 markets not included in the countrywide composite index, indexes for seven were down from the previous month. Indexes for all 14 were up from a year earlier, with rises ranging from 1.2% in Sudbury, Ontario, to 23.9% in Abbotsford-Mission, B.C.

For the full report including historical data, please visit our website: https://housepriceindex.ca

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It can be a difficult position to be in — you’ve specialized in a particular housing market for most of your career, and then the market shifts. Now the area you’ve specialized in that was once so lucrative is cooling, or even dried up and finding real estate leads is becoming nearly impossible.

Housing markets across Canada appear to be going through a shift. Changing interest rates, new Canadian mortgage rules, and higher household debt leaving much of the market uncertain. No one is sure what the real estate market future holds, but you may already be feeling an impact in your chosen market, especially when it comes to generating real estate leads.

What can you do? A changing housing market can be a challenge for any real estate sales professional. But as most of us learn the hard way, change is inevitable and there are ways to make the best of any bad situation.

First, if you’re working in a market that appears to be cooling, a simple solution is to consider expanding your reach. Look at demographic marketing. Demographic marketing is very easy once you understand a neighbourhood’s demographics. Marketing to the specific demographic that dominates the targeted community is smart and will enable you to be more impactful. For example, if you specialize in condos, look for areas where condo sales are doing well or where the population may be more likely to opt for condo living. If you specialize in income properties, you can use demographic marketing information to find neighbourhoods where those seeking income properties might be more likely to flock. If you serve a particular community or have another specialty, using the demographic information available to you could also serve you well.

The beauty of tools that provide insights into demographics is that you can glean important neighbourhood information without being personally familiar with the area or neighbourhood. In theory, demographics information should reveal all you need to know. It can tell you the types of families, ages of homeowners, types of residents (for example, renters vs. owners), amenities, and more.

Another way to key into important trends in different markets is using houseprice indexes. This can help you identify where markets might be cooling and where they might heat up. For example, if you specialize in condos and see that Toronto’s condo market is booming, you may want to expand your market to those neighbourhoods with renters and condo space available. Explore the latest Teranet houseprice index data.

A cooling market doesn’t have to be a bad thing. It can be an opportunity to expand your reach and explore new neighbourhoods. GeoWarehouse has the demographic marketing tools to help you decide on your new neighbourhood.

The GeoWarehouse Demographics Report tells you about who lives in the neighbourhood in which the property searched is located. Demographic data enables you to answer ALL of your client’s questions about an area, community and demographics. These include age distribution, marital status of residents, structural types of housing, owned/rented properties, average household income and much more. This can help you discover new real estate leads you may not have considered before.

Not a GeoWarehouse subscriber yet? Learn more about how you can use this powerful resource to easily and efficiently perform demographic searches.

Visit www.geowarehouse.ca.

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Real estate sales professionals across Canada can dive deep into Canadian Condo Market analysis in the latest edition of the Teranet Market Insights report. The March 2018 publication delves into the Canadian Condo Market, including a focus on the most active condo markets in Canada, condo affordability across the country, and leveraging flood risk analysis to mitigate risk.

 

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Normally, springtime is when the Canadian real estate market starts to heat up – just like the weather. As the snow melts, more prospective buyers come out of hibernation and those who have spent the winter considering listing their home are more likely to put it on the market.

In 2018, however, experts are predicting the Canadian real estate market will remain cool in spring due to new mortgage rules and increasing interest rates. While this isn’t a certainty, it does warrant taking a closer look at your spring real estate marketing approach. Even if you’re selling real estate in an area that’s unaffected by the potentially cooling market, springtime can be the perfect time of year to dust off your marketing plan.

Just like you spring clean your house, having a proverbial spring cleaning plan for your real estate marketing can help you evaluate where your efforts are going and how effective they are. You likely have a bucket of tools for spring cleaning your home — sprays, mops, rags, and the like — but do you have a bucket of tools for your spring marketing?

The following may be tools you want to add to your real estate marketing:

  1. Property Details Report

This report from GeoWarehouse contains valuable information such as the Land Registration data, MPAC assessment, property ownership, sales history, property images, and more. It can be used when determining a property’s market value and is completely customizable.

  1. Demographics Report

This GeoWarehouse report is just what it sounds like — it tells you about who lives in a particular neighbourhood. Information includes age distribution, marital status, structural types of housing, owned/rented properties, average household income, and much more.

  1. Client Report

The Client Report from GeoWarehouse gives you the best of ALL worlds. It contains the information that is included in the Property Details Report, Neighbourhood Sales and Demographics Reports, along with new options such as Market Statistics. Like other GeoWarehouse Reports, it is completely customizable and doubles as a great sales tool. Many real estate professionals use the Enhanced Sales Report as a client-facing document and marketing tool.

Using tools in your real estate marketing, such as the ones provided by GeoWarehouse, can help you glean valuable information to assess your properties and neighbourhoods. In turn, you can evaluate your marketing plan to either a) gain peace of mind that your efforts are being directed in the best possible way, or b) find new avenues to focus your marketing even more.

GeoWarehouse’s tools offer data that can make marketing for real estate more effective. To see all of them, visit www.geowarehouse.ca.

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