Archive for the 'Canadian Real Estate Industry' Category

February 11, 2019

Valentine’s Day is almost here, the most romantic time of year — using you’re flying solo. If you’re alone, there’s no need to feel sad. Why not take your date in a different direction — say, to the office?

It’s possible that your love of real estate has been dwindling lately. With tougher market conditions, colder weather, and higher home prices, you may have lost the spark you once felt. This Valentine’s Day it’s time to bring back that loving feeling once and for all.

Instead of wining and dining your significant other, why not wine and dine yourself and jumpstart your business at the same time?

Here are the oh-so-romantic ideas you won’t want to miss:

  1. Set up an open house for singles.

Chances are high that you’re not the only one spending this Valentine’s Day alone. So how about making the most of it? If you have an available property on the market, schedule an open house for February 14 and advertise it as a singles mixer. Break out the champagne and chocolates, put on some feel-good music, and perhaps even set up a dance floor or a movie.

You could spark a love connection or make the sale!

  1. Play matchmaker with clients.

The real estate agent who pairs up the single mom and single dad living two blocks away from each other sounds like the romantic comedy of our dreams. But that’s not all that we’re talking about here. (Although if you have done this, please, let us know. We’ll help sell the rights to Hollywood!)

Today’s housing market is shifting, and more people are opting for buying homes together in the non-traditional sense. Take for example these two friends who bought a home in Niagara Falls, or these real-life Golden Girls.

Do you have a few clients who want to break into the housing market but just aren’t sure how they can afford it? You could be their real estate cupid!

  1. Have a “no bad ideas” brainstorming session.

Being a real estate sales professional is a busy job that involves a lot of nitty-gritty details. While those are necessary, they can sometimes suck the fun out of work.

Take the night to remember why you fell in love with real estate in the first place. Pour a glass of wine or sparkling water, light a candle, and make a list of your most creative ideas for revitalizing your business. Give yourself a number to hit — say between 20 to 50 — and don’t stop until you’ve filled out your list. No ideas are off limits; the wackier and kookier, the better.

Steve Jobs used to have his staff brainstorm 100 ideas and then narrow the list down to three. It’s how Apple developed so many great products. You can do the same!

  1. Remind yourself of past loves.

No need to walk down the ex memory lane. That’s not what we’re getting at here.

Instead, open up your old reviews and testimonials to remind yourself of past successes and happy clients. If you haven’t started an “I’m the best” folder yet (where you save all emails, notes, clippings, etc. from people complimenting you) take the time to build one now.

  1. Look for divorce leads.

Valentine’s Day is viewed as the most romantic day of the year but it’s also statistically one of the days with the highest rate of breakups. Couples getting divorces are highly motivated to sell for obvious reasons… Start thinking about a marketing campaign now and set the wheels in motion.

Admittedly this idea isn’t quite as romantic as the others on our list, but you’ll be feeling the love if it results in a sale so we’re calling it even.

  1. Find someone new.

You know those relationships where you give and give and give, but no matter how much you put into it you always end up… disappointed? This can happen with real estate, too!

If you’ve been putting the majority of your effort into single-family homes, for example, but are finding that the market is dwindling, it may be time to get a wandering eye — only unlike a real relationship, you won’t be breaking any hearts by exploring your options.

There are a lot of great new prospects on the market these days. Condos, multi-family units, even commercial spaces. Look at your listing opportunities with an open mind and an open heart. What areas are calling to you?

If you want to get scientific about it (online dating algorithms have nothing on you) you can access property data to really understand the potential opportunities in your area.

Need a date for Valentine’s Day? GeoWarehouse is happy to be your plus one. Contact us to learn more about our property insight data today. Call 1-866-237-5937 or visit www.geowarehouse.ca. We also won’t say no to a flower delivery 😉

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Real estate professionals, the Teranet Market Insights Forum on February 12, 2019 is almost full. Don’t miss your chance to attend and receive exclusive insights into the Canadian housing market.

Details:
Tuesday, February 12, 2019
8:30 a.m. to 11:30 a.m.
MaRS Discovery District
101 College Street, Toronto, Ontario

Speakers

Stéfane Marion
Chief Economist and Strategist at National Bank

Stéfane Marion is Chief Economist and Strategist for National Bank of Canada and National Bank Financial, a position he has held since November 2008. Mr. Marion is a sought-after speaker on economic trends and their financial implications and is ranked among the leading economists in Canada, according to Brendan Wood International.

National Bank Financial’s Economics and Strategy team is regularly ranked among the top Canadian forecasters and has won recognition for the accuracy of its projections.

In 2012, the C.D. Howe Institute appointed Mr. Marion to its Monetary Policy Council and to the newly established Business Cycle Council. He also sits on the National Bank Pension Committee.

Mr. Marion joined NBF’s Economic Group in 1999. Previously Mr. Marion worked for several years in the federal departments of Finance and Industry in Ottawa, where, in addition to economic analysis and forecasting, he also worked on microeconomic policy impact studies. In particular, he participated in the development of forecasting models and the analysis of the FTA and NAFTA free-trade agreements with the United States and Mexico.

Mr. Marion holds a bachelor’s degree and a master’s degree in economics from the Université de Montréal.

Roger Vandomme
Chief Data Scientist at SMC

Roger’s career has been built on the fundamentals of data analysis, predictive modeling and related decision-making. With 20 years in the credit bureau industry, creating credit scores all around the world, Roger has an outstanding unmatched skill-set in the field of predictive modeling. He has completed numerous studies and research on decision heuristics and biases, developing reasoning methods and processes around systemic design and game theory.

Roger created and manages a decision science boutique, SMC, that helps companies and institutions to optimize their strategic decision-making process through the application of mathematical models, machine learning, and artificial intelligence.

Roger teaches business analytics and machine learning at University of Toronto, as well as operational planning at the Canadian Forces College.

Roger holds a master’s degree in applied mathematics from Paris University, an MBA from Queen’s University, and a Master in Defense Studies with the Royal Military College.

Mark Huttram
Director of Business Development and Marketing at Teranet

Mr. Huttram will reveal exclusive market insights and updates from Teranet.

Don’t miss this opportunity. Register for the February 12, 2019 Market Insights Forum here: http://ci23.actonsoftware.com/acton/media/2216/teranets-market-insight-forum

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As the saying goes, knowledge is power. And nowhere is that truer than the Canadian real estate market.

With the industry becoming increasingly competitive, sales professionals need resources that keep them in-the-know. In order to stand out, you need information that empowers you to make decisions.

There are two real estate resources every sales professional should use: the Teranet-National Bank House Price Index and the Teranet Market Insights Report.

Here’s what you need to know.

  1. Teranet-National Bank House Price Index

The Teranet-National Bank HPI is an independent representation of the rate of change of Canadian single-family home prices.

The measurements are based on the property record of public land registries, where the sale price is available.

The Index is released every month and looks at 11 market across Canada: Victoria, Vancouver, Calgary, Edmonton, Winnipeg, Hamilton, Toronto, Ottawa, Montréal, Québec, and Halifax.

How it works:

The Index is estimated by tracking the observed or registered home prices over time. Properties with at least two sales are required in the calculations.

All properties that have been sold at least twice are considered in the calculation of the index; this is known as the repeat sales methodology.

Properties that are not considered include those with:

a) non-arms-length sales,
b) change of type of property, for example after renovations,
c) data error, and
d) high turnover frequency (biannual or higher).

In the repeat sales methodology, the averaging of price appreciation from different pairs of sales is done using a complex estimation process in which each pair is a separate observation.

Why you should use it:

The HPI is particularly useful because it can give an accurate portrayal of home price shifts over time. The data is derived from the property records of public land registries — so you know it is accurate and trustworthy.

Often real estate agents look at house price figures from local MLS sales information. This isn’t necessarily a bad gauge, but it’s important to consider the Teranet HPI, too. That’s because the prices Teranet uses have been agreed to up to three months before the index is released and only finished transactions are used. If a sale falls through, the MLS data won’t always be accurate, but with the Teranet HPI you know you are looking at the final numbers.

The Teranet HPI also includes all transfer data, not just sales done through the MLS. This means there’s an estimated 20% more sales included — that could look like one in five sales being excluded from MLS reports.

Again, both should be taken into consideration, but if you are looking for accuracy and trends over time, the Teranet-National Bank House Price Index is a report you won’t want to miss.

See the latest HPI: http://www.geowarehouseblog.ca/home-prices-trended-down-in-the-second-half-of-2018/.

  1. Teranet Market Insights Report

The second report you’ll want on your regular reading list is the Teranet Market Insights Report.

This release takes into account all recent trends in the Canadian real estate market — everything from house prices, to mortgage broker-lender share, to dwelling type popularity, to generational buying habits, and beyond.

Each MIR release deep dives into a different part of the housing market. For instance, the October 2018 report examined the surge in private lending, while the March 2018 report looked at the Canadian condo market.

This is a great way to stay on top of trends and patterns and then use that information in your real estate marketing.

How it works:

Analysts at Teranet watch the Canadian housing market, using data derived from provincial land registries. They synthesize that data into analysis that takes a high-level look at the current real estate market.

Why you should use it:

The Teranet MIR is one of the most comprehensive real estate reports available in the Canadian market. The data within is sourced from information you can trust. The unique position of Teranet in the real estate market means that they have a view of the industry that is difficult to parallel.

The data contained in the MIR is applicable in many ways — you can use it in your real estate marketing, business strategy, property searches, and more.

If you have any interest in following industry trends, this is the report for you.

See the latest MIR: http://www.geowarehouseblog.ca/october-2018-teranet-market-insights-report-surge-in-private-lending-in-the-gta/.

These resources can both be gamechangers, especially if your industry is feeling saturated. They can help you find new opportunities and look at the market in ways you may not have considered.

After reading the reports, you may want to put the information to use through your real estate tools — like GeoWarehouse, which uses the same information as the Teranet HPI and MIR.

You can access up-to-date property searches, comparable sales, demographic reports, and more.

Learn all about it today. Call 1-866-237-5937 or visit www.geowarehouse.ca.

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Attention leaders in the financial and real estate industries – this is an event you will not want to miss. On February 12, 2019, Teranet is hosting our first Market Insights Forum of the year and the lineup is excellent!

Being that the housing market and real estate economy is on the top of everyone’s minds, we thought what better topic to cover and have invited amongst others, Stéfane Marion, Chief Economist and Strategist at the National Bank to speak on the subject.

Also on the agenda is Roger Vandomme, Chief Data Scientist at SMC. Predictive analytics, machine learning, and artificial intelligence can all help with strategic decision making – especially in an uncertain market. Mr. Vandomme is an expert on how to put raw data to good use for your real estate business.

You can view full event details here: http://ci23.actonsoftware.com/acton/media/2216/teranets-market-insight-forum

The event is almost full so if you plan to register please do so as soon as possible.

The February 12, 2019 Teranet Market Insights Forum runs from 8:30 a.m. to 11:30 a.m. at the MaRS Discover District, 101 College Street, Toronto, Ontario.

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On February 12, 2019 Teranet is hosting another insightful Market Insights Forum.

While in the past this has been an invite-only event, we have decided to open up the February 2019 Market Insights Forum to senior leadership within all major financial institutions, real estate companies, associations, and partner organizations (as capacity permits).

One of the keynote speakers is Stéfane Marion, Chief Economist and Strategist at the National Bank. He will provide a look back at what happened in 2018 and a discussion on how the changing economic and regulatory conditions could impact Canada’s housing market in 2019.

Joining Mr. Marion on the speakers’ list are Roger Vandomme and Mark Huttram.

Mr. Vandomme is the Chief Data Scientist at SMC and an instructor at the University of Toronto. He is speaking about artificial intelligence and what it has to do with human decision making. In his presentation, Mr. Vandomme will define big data, machine learning, and AI, and demystify buzz words often associated with those concepts. He will discuss algorithms associated with predictive modelling and machine learning, as well as how new technical frontiers such as image and language recognition can be applied to the real estate industry.

Mr. Huttram is the Director of Business Development and Marketing at Teranet. He is revealing exclusive market insights and update from Teranet.

For a full agenda and speaker bios, please click here: http://ci23.actonsoftware.com/acton/media/2216/teranets-market-insight-forum

The February 12, 2019 Teranet Market Insights Forum runs from 8:30 a.m. to 11:30 a.m. at the MaRS Discover District, 101 College Street, Toronto, Ontario.

Don’t miss the opportunity to connect with peers and learn about what’s trending in our industry. Register for the February 12, 2019 Market Insights Forum here: http://ci23.actonsoftware.com/acton/media/2216/teranets-market-insight-forum

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In 2017, seven of the top 10 most expensive condo markets in Canada were found in B.C. Vancouver was the most expensive market, with a median condo price of $619,000, followed by five other B.C. cities. Toronto came in seventh on the list with a median condo price of $440,000. Aurora and Burlington are the only other two Ontario municipalities in the top 10.

Teranet Market Insights has your up-to-date Canadian housing information.

See the full report: https://www.teranet.ca/commercial-solutions-blog/march-2018-teranet-market-insights-report-is-here/ or call Teranet today at 1-866-237-5937.

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Canadian real estate industry events can be a great opportunity for real estate sales professionals. For one thing, the events are informative and chockfull of great information you can put to practical use. For another, they allow you time to meet others in your field and get a birds’ eye view of the Canadian real estate industry.

No real estate sales professional is an island, and one of these events could help you make 2018 your most profitable and productive year yet.

Here are some of the upcoming 2018 real estate events:

February 27 to March 1, 2018: OREA Conference

February 27, 2018: RealCapital Conference

February 28, 2018: Toronto Mortgage Symposium

March 3, 2018: The Investor Forum

April 10, 2018: Saskatoon Mortgage Symposium

April 12, 2018: Winnipeg Mortgage Symposium

April 20, 2018: Canadian Mortgage Awards: April 20, 2018

April 25, 2018: Ottawa Mortgage Symposium

May 3, 2018: Mortgage Awards of Excellence

May 17, 2018: Burnaby Mortgage Symposium

May 28 to 29, 2018: AMBA-MPC Conference

May 29 to 31, 2018: Real Estate Institute of Canada Annual Conference & AGM

May 30 to 31, 2018: Realtor Quest

June 11, 2018: Halifax Mortgage Symposium

July 16 to 20, 2018: Inman Connect Conference

October 28 to 29, 2018: National Mortgage Conference: Montreal

The tools offered by GeoWarehouse can help you stand out during these Canadian real estate industry events and in your own business. Our property tools make you the expert. Learn more at www.geowarehouse.ca.

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