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Archive for the 'Real Estate Leads' Category

December 11, 2017

Generating real estate leads in today’s market can be challenging. With record-breaking prices in Vancouver and Toronto, rising interest rates, changes to mortgage rules, new government real estate regulations, and more inventory than demand in some Canadian markets, it’s an interesting time in real estate, to say the least.

The key to success is in picking the lead generating strategies that are effective in your current market conditions. Tougher market conditions require a different approach when generating real estate leads.

Here are 7 lead generating strategies you can apply to your business:

  1. Call, email, text or message everyone in your database and offer a complimentary market evaluation to identify who may be interested in selling.
  2. Develop a professional alliance network with stagers, mortgage brokers, secondary lenders, home inspectors, credit counselors, bankruptcy trustees, real estate lawyers, builders, contractors and more.
  3. Position yourself as a knowledge expert by creating charts, graphs or other visuals of key market stats clients want to know. Share by email, social media, or as a hand-out at your next client event.
  4. Use social media – from posting hot listings to offering staging advice, there are so many ways you can connect with potential clients through social media.
  5. Ramp up your prospecting efforts and increase your face time with potential buyers and sellers from client events to telephone prospecting, door knocking and open houses.
  6. Join a community or professional association, such as Lions or Toastmasters. The more people in the community who know you work in real estate, the more likely you will get unsolicited referrals.
  7. Get involved in the community. You can do this by sponsoring a children’s soccer or baseball team. Go to the games and participate in their fundraising initiatives. You could also host a community garage sale, or set up a neighbourhood watch program.

If you set aside two to three hours a day to generate new leads, it will help you succeed in the real estate business. Lead generation is all about numbers – the more people you talk to, the more leads you will find. Set a goal for the number of people you are going to talk to everyday and make it non-negotiable. Do not leave work until you have reached your goal.

However, none of your efforts will matter without prompt and effective follow up. Always contact your leads as soon as possible. In most cases, the first person to call back gets the client. With quick and timely follow-up, you could add more leads to your roster.

The ultimate strategy is simple. Ask everyone you meet, and we mean everyone, if they know anyone that may be interested in selling or buying real estate, and if they’d be comfortable referring you to assist them. Even if they don’t, give them your card. Now they know who to refer the next person they meet seeking real estate help to.

With the resources available through GeoWarehouse, you can market yourself as the go-to real estate sales professional of choice, and you’ll be generating real estate leads in no time.

Not already a GeoWarehouse subscriber? Learn more by visiting www.geowarehouse.ca today!


Generating real estate leads is about turning prospects into clients. There are always new opportunities out there, you just have to know where to look and how to convert a prospect into a client.

What’s the difference between a lead and a prospect? A prospect is a potential lead. They need your service, but they haven’t specifically picked you. While pursuing prospects is a worthy investment of your time, what you really want are leads. That’s when you have the name and contact information for someone who is a potential future client.

The single biggest difference between prospects and leads is their engagement. Prospects need to be identified and cultivated. They are a distinct investment in your time and efforts, and with the right amount of outreach from you demonstrating your talents and abilities, they will likely contact you when the time is right for them.

Leads, on the other hand, are characterized by two-way communication. A lead has already responded to your marketing efforts, and they’ve reached out to provide you with their contact info – either through a call or online form. If you can contact them, then they’re a lead.

Identifying prospects, nurturing leads and converting them into clients is a big part of a real estate professional’s day – generating real estate leads. One of the biggest mistakes made is not regularly following up with their prospects and leads.

Here are five suggestions for bringing in more leads:

  1. Don’t wait for leads to fall into your lap. While you want your marketing to bring in leads, don’t wait for it to happen. Schedule time each day to generate new leads.
  2. Use social media networks to connect to prospects and leads – this way, if you don’t land a lead now, you have established a connection to keep marketing to them.
  3. Reach out to for sale by owner (FSBO) properties to discuss the benefits of hiring a real estate professional. You already know they want to sell, they just haven’t realized you’re the best person to make the sale happen.
  4. Real estate postcards are expensive, but you can set up a digital postcard campaign to save on paper and stamps! It’s an effective way to stay-in-touch with clients and encourage leads. This throwback technique with a digital twist could pay big dividends for your business.
  5. Use your hobbies to tap into more real estate leads. Have fun while you generate leads. Use your common interests to meet potential clients. This could even mean participating in social groups on Facebook.

Miriam-Webster defines a prospect as “something that can develop or become actual.” To turn possibilities into a sure thing, you need to have access to the best and most current real estate information possible.

With GeoWarehouse, you can access a variety of reports and information that will give you the edge when generating real estate leads. Become the expert by subscribing to GeoWarehouse today!

Visit www.geowarehouse.ca to learn more about this valuable real estate tool.




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