Archive for the 'Real Estate Leads' Category

The Canadian commercial real estate market is continuing to boom, according to a new report from CBRE Ltd.

In 2017, Canada’s commercial market set another record for investments — one of only four countries in the world to do so.

According to the report, there were $43.1 billion in commercial investments last year (this was more than 2016, when there were $34.7 billion). CBRE is predicting 2018’s investments will be even higher.

If you’re in the real estate selling or developing business, this is good news, particularly as new Canadian mortgage rules and increasing interest rates affect residential real estate.
CBRE Ltd. found that Vancouver and Toronto had the lowest downtown office vacancies in North America at the beginning of 2018. Toronto had 3.7 per cent and Vancouver had 5 per cent. The report predicts those rates will fall even lower this year as tenant demand increases.
For those located outside of these major cities, there’s good news, too. CBRE says this trend is spreading across the country. Montreal posted more than 1.9 million sq. ft. Of positive net absorption in 2017, which the report says is a record amount of tenant demand. London, Ont., the Waterloo Region, Ottawa, and Halifax could all be seeing increased demand for downtown office vacancy.
There is also more to gain in rental payments. In 2017, national industrial average net asking rents reached an all-time high of $6.97 per sq. ft.

The report also points to another interesting trend — the demand for land. Land sales will continue to set pricing records in a variety of markets across Canada, it says. The combination of record low office vacancy and industrial availability could also spur new construction.

If you’re not already selling commercial real estate, this could be the time to consider starting. What downtown office vacancies exist in your market? Are there any future construction projects in the works? These could turn up new real estate leads.

There could also be opportunity even if you’re not selling in a major market. If you know that downtown office space is tight in Toronto, but you sell in outlying areas of the GTA, consider advertising any vacant office space that exists outside the city limits.

If you are already selling Canadian commercial real estate, or considering expanding your real estate markets, the CBRE report can be a great resource as it dives deep into real estate trends by city. You can access the report here: https://www.cbre.com/research-and-reports.

Another great resource whether you’re selling commercial or residential real estate? GeoWarehouse. Our reports, images, and searches maximize your understanding of a property’s attributes and value and minimize uncertainty in completing land transactions.

Learn more about our technology at www.geowarehouse.ca.

Facebooktwittergoogle_pluspinterestlinkedinmail

Creating better alignment with real estate referral sources, such as mortgage brokers and mortgage lenders, is a crucial skill for any real estate sales professional in generating real estate leads.

In a potentially turbulent Canadian housing market, keeping your referral relationships strong can only help with generating real estate leads. Especially if you’re selling in a harder-to-afford neighbourhood, lead generation could be key to making a sale, even more so than before.

But how can you create better alignment with your referral sources, in particular mortgage brokers? Here are our top three tips:

  1. Know what tools your mortgage brokers are using.

If you are using GeoWarehouse, you want to encourage your mortgage brokers to use Purview, which is a similar tool that derives the same data — data supplied by Teranet and powered by POLARIS, the Province of Ontario Land Registration Information System. This ensures you’re looking at the same figures and information, which can cut down on significant back-and-forth time and speed up closings.

  1. Share information.

If you have generated a GeoWarehouse, property report, share it with your mortgage brokers. The information found within could help them, which in turn could help you. They’ll be able to see where you are getting your numbers and be on the same page as you.

  1. Emphasize teamwork.

Make sure your mortgage brokers know you are a resource to them and, when working on a deal, part of their team. Mortgage brokers can take care of financing issues and mortgage logistics, while you focus on the sale of the home. You could even take your teamwork to the next level by partnering on social media property marketing, having your mortgage brokers attend open houses, and other marketing initiatives.

Creating better alignment with your referral sources, such as mortgage brokers, can make a big difference in your business relationship. Working from the same data and tools can make closings that much simpler and more efficient — saving you both time, money, and headaches. It can be a win-win: you’re generating real estate leads and your brokers are gaining mortgage leads.

Teranet provides the data for both GeoWarehouse and Purview for Mortgage Brokers and for Lenders. This means that real estate sales professionals who use GeoWarehouse can improve alignment with mortgage brokers (and subsequently their mortgage lenders) by working with the same data — data that is the most current and accurate. This in turn can lead to not only more closings, but also faster closings.

GeoWarehouse has the most accurate and complete data for real estate sales professionals, while Purview for Mortgage Brokers has tools specific for your mortgage brokers. To learn more about GeoWarehouse, visit www.geowarehouse.ca. For more on Purview, visit www.purviewforbrokers.ca.

Facebooktwittergoogle_pluspinterestlinkedinmail

It can be a difficult position to be in — you’ve specialized in a particular housing market for most of your career, and then the market shifts. Now the area you’ve specialized in that was once so lucrative is cooling, or even dried up and finding real estate leads is becoming nearly impossible.

Housing markets across Canada appear to be going through a shift. Changing interest rates, new Canadian mortgage rules, and higher household debt leaving much of the market uncertain. No one is sure what the real estate market future holds, but you may already be feeling an impact in your chosen market, especially when it comes to generating real estate leads.

What can you do? A changing housing market can be a challenge for any real estate sales professional. But as most of us learn the hard way, change is inevitable and there are ways to make the best of any bad situation.

First, if you’re working in a market that appears to be cooling, a simple solution is to consider expanding your reach. Look at demographic marketing. Demographic marketing is very easy once you understand a neighbourhood’s demographics. Marketing to the specific demographic that dominates the targeted community is smart and will enable you to be more impactful. For example, if you specialize in condos, look for areas where condo sales are doing well or where the population may be more likely to opt for condo living. If you specialize in income properties, you can use demographic marketing information to find neighbourhoods where those seeking income properties might be more likely to flock. If you serve a particular community or have another specialty, using the demographic information available to you could also serve you well.

The beauty of tools that provide insights into demographics is that you can glean important neighbourhood information without being personally familiar with the area or neighbourhood. In theory, demographics information should reveal all you need to know. It can tell you the types of families, ages of homeowners, types of residents (for example, renters vs. owners), amenities, and more.

Another way to key into important trends in different markets is using houseprice indexes. This can help you identify where markets might be cooling and where they might heat up. For example, if you specialize in condos and see that Toronto’s condo market is booming, you may want to expand your market to those neighbourhoods with renters and condo space available. Explore the latest Teranet houseprice index data.

A cooling market doesn’t have to be a bad thing. It can be an opportunity to expand your reach and explore new neighbourhoods. GeoWarehouse has the demographic marketing tools to help you decide on your new neighbourhood.

The GeoWarehouse Demographics Report tells you about who lives in the neighbourhood in which the property searched is located. Demographic data enables you to answer ALL of your client’s questions about an area, community and demographics. These include age distribution, marital status of residents, structural types of housing, owned/rented properties, average household income and much more. This can help you discover new real estate leads you may not have considered before.

Not a GeoWarehouse subscriber yet? Learn more about how you can use this powerful resource to easily and efficiently perform demographic searches.

Visit www.geowarehouse.ca.

Facebooktwittergoogle_pluspinterestlinkedinmail
December 11, 2017

Generating real estate leads in today’s market can be challenging. With record-breaking prices in Vancouver and Toronto, rising interest rates, changes to mortgage rules, new government real estate regulations, and more inventory than demand in some Canadian markets, it’s an interesting time in real estate, to say the least.

The key to success is in picking the lead generating strategies that are effective in your current market conditions. Tougher market conditions require a different approach when generating real estate leads.

Here are 7 lead generating strategies you can apply to your business:

  1. Call, email, text or message everyone in your database and offer a complimentary market evaluation to identify who may be interested in selling.
  2. Develop a professional alliance network with stagers, mortgage brokers, secondary lenders, home inspectors, credit counselors, bankruptcy trustees, real estate lawyers, builders, contractors and more.
  3. Position yourself as a knowledge expert by creating charts, graphs or other visuals of key market stats clients want to know. Share by email, social media, or as a hand-out at your next client event.
  4. Use social media – from posting hot listings to offering staging advice, there are so many ways you can connect with potential clients through social media.
  5. Ramp up your prospecting efforts and increase your face time with potential buyers and sellers from client events to telephone prospecting, door knocking and open houses.
  6. Join a community or professional association, such as Lions or Toastmasters. The more people in the community who know you work in real estate, the more likely you will get unsolicited referrals.
  7. Get involved in the community. You can do this by sponsoring a children’s soccer or baseball team. Go to the games and participate in their fundraising initiatives. You could also host a community garage sale, or set up a neighbourhood watch program.

If you set aside two to three hours a day to generate new leads, it will help you succeed in the real estate business. Lead generation is all about numbers – the more people you talk to, the more leads you will find. Set a goal for the number of people you are going to talk to everyday and make it non-negotiable. Do not leave work until you have reached your goal.

However, none of your efforts will matter without prompt and effective follow up. Always contact your leads as soon as possible. In most cases, the first person to call back gets the client. With quick and timely follow-up, you could add more leads to your roster.

The ultimate strategy is simple. Ask everyone you meet, and we mean everyone, if they know anyone that may be interested in selling or buying real estate, and if they’d be comfortable referring you to assist them. Even if they don’t, give them your card. Now they know who to refer the next person they meet seeking real estate help to.

With the resources available through GeoWarehouse, you can market yourself as the go-to real estate sales professional of choice, and you’ll be generating real estate leads in no time.

Not already a GeoWarehouse subscriber? Learn more by visiting www.geowarehouse.ca today!

Facebooktwittergoogle_pluspinterestlinkedinmail

Generating real estate leads is about turning prospects into clients. There are always new opportunities out there, you just have to know where to look and how to convert a prospect into a client.

What’s the difference between a lead and a prospect? A prospect is a potential lead. They need your service, but they haven’t specifically picked you. While pursuing prospects is a worthy investment of your time, what you really want are leads. That’s when you have the name and contact information for someone who is a potential future client.

The single biggest difference between prospects and leads is their engagement. Prospects need to be identified and cultivated. They are a distinct investment in your time and efforts, and with the right amount of outreach from you demonstrating your talents and abilities, they will likely contact you when the time is right for them.

Leads, on the other hand, are characterized by two-way communication. A lead has already responded to your marketing efforts, and they’ve reached out to provide you with their contact info – either through a call or online form. If you can contact them, then they’re a lead.

Identifying prospects, nurturing leads and converting them into clients is a big part of a real estate professional’s day – generating real estate leads. One of the biggest mistakes made is not regularly following up with their prospects and leads.

Here are five suggestions for bringing in more leads:

  1. Don’t wait for leads to fall into your lap. While you want your marketing to bring in leads, don’t wait for it to happen. Schedule time each day to generate new leads.
  2. Use social media networks to connect to prospects and leads – this way, if you don’t land a lead now, you have established a connection to keep marketing to them.
  3. Reach out to for sale by owner (FSBO) properties to discuss the benefits of hiring a real estate professional. You already know they want to sell, they just haven’t realized you’re the best person to make the sale happen.
  4. Real estate postcards are expensive, but you can set up a digital postcard campaign to save on paper and stamps! It’s an effective way to stay-in-touch with clients and encourage leads. This throwback technique with a digital twist could pay big dividends for your business.
  5. Use your hobbies to tap into more real estate leads. Have fun while you generate leads. Use your common interests to meet potential clients. This could even mean participating in social groups on Facebook.

Miriam-Webster defines a prospect as “something that can develop or become actual.” To turn possibilities into a sure thing, you need to have access to the best and most current real estate information possible.

With GeoWarehouse, you can access a variety of reports and information that will give you the edge when generating real estate leads. Become the expert by subscribing to GeoWarehouse today!

Visit www.geowarehouse.ca to learn more about this valuable real estate tool.

 

 

Facebooktwittergoogle_pluspinterestlinkedinmail

Browse by Category