Archive for the 'Real Estate Marketing Tips' Category

During the winter, it can be tempting to make like a bear and hibernate until spring. But you don’t have to wait for the melt to start creating amazing listings — winter listings can be just as incredible. But as with most things in real estate marketing it’s up to you to make sure someone who is listing or looking for a home knows it.

The good news — technology makes doing this that much easier!

You can use your real estate marketing tools to build listings that show more — such as aerial imagery. Show how a property looks from the sky. It can even include adjacent properties and structures, which can really a potential buyer visualize the size of the yard when it’s not covered in snow.

And don’t forget about street view imagery. This will let potential buyers know how their property looks from the street at warmer times of year.

Winter listings also have a decided upside. Anyone who’s spent a winter in Canada knows how essential winter road maintenance is to your quality of life. So, shopping for a house in the winter, or putting a home on the market, can let would-be buyers gauge how the city or town maintains the streets, for example.

Another benefit of winter listings — if you get a home inspected during the winter season, it allows you to see how the home does in the most extreme weather. Buyers will get a taste of what type of shape the home is in. If you’re seeing a home in the spring or summer, you’re not necessarily thinking about heat retention or drafty areas — things that make the difference in home comfort.

Still not convinced winter listings are an untapped market? We’ve got plenty more reasons to put more focus on them. Consider the following:

  • Research shows homes listed in the winter actually sell faster. A winter home shopper is more likely to have to move for a reason — either a selling deadline, a job, expanding family, etc. Which means they are more primed to buy.
  • The slower season is a good time to try out different techniques. Especially if you’re still building up your real estate business, the winter season can be a good time to tweak and evaluate the effectiveness of your marketing efforts when there are fewer sellers demanding your time.
  • Shovelling a driveway for showings is much easier than maintaining a lawn and garden.
  • And finally, let’s not forget, Canadian interest rates are increasing. They’re likely to go up again in 2018. A potential buyer shopping now may be able to lock in at a lower mortgage rate than will be offered in the coming, warmer months — an unfortunate reality you can use to your advantage.

With the right real estate marketing mindset, you can take the challenge of selling a house in winter and turn it into an opportunity.

GeoWarehouse has the tools to help you make the most of your winter listings. Access aerial imagery, street views, property information, and more.

Visit www.geowarehouse.ca today.

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September 25, 2017

When it comes to being successful in real estate, one of the most important things you need to consider is how and where you market yourself. With so many different marketing mediums available, it can sometimes be tough to determine the best uses for your marketing dollars – some more expensive than others. However, real estate marketing ideas don’t have to cost you a fortune. There are creative – and inexpensive – ways to drum up business that won’t break the bank.

Previewing properties, knocking on doors around listings, and calling FSBOs are all excellent tactics to drum up new leads, but if you want to invest in some affordable and creative ways to entice prospective business, here are six creative real estate marketing ideas that will help position you as a go-to real estate professional:

  1. Partner with neighbourhood associations. This is a great way to meet new people, network and get your name out there with the movers and shakers in your community.
  2. Remember your past clients – they are your promoters and represent valuable referral sources – consider campaigns targeted specifically to them to promote referrals. Make sure you add value to the conversation by providing information on market trends or hot properties they may not know about.
  3. Create a digital presence for your services. As with many industries, social media often represents your most cost-effective marketing. Start with one platform, Facebook for example, and then built up as you get more comfortable. Be active, posting listings and sales, in a way that captures the attention of viewers. Engage as much as possible to get your name out there.
  4. Join social media groups about real estate and answer questions that people post and contribute content that would be valuable to them.
  5. Leverage sites like LinkedIn to meet and establish new referral relationships with other professionals like mortgage brokers for example. These may prove very valuable as time passes and could become your largest referral source!
  6. Leverage cheap and free social media and classified sites to promote listings. The more places people can find you, the more likely they will be to associate you with success!

With so many free resources available online – and a little legwork – you can draw upon hundreds of unique ideas to help generate leads and build your business.

With GeoWarehouse, you can access the reports and information to both land leads and then close your deals!

Visit www.geowarehouse.ca today!

 

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