Archive for the 'Real Estate Marketing' Category

April showers (or snowstorms as is sometimes the case in Canada) bring May flowers — and in the case of the Canadian real estate market, spring home buying season.

Historically, the highest number of residential listings occur in May. In May of 2016, for example, there was an average of 94,000 listings, according to Canadian Real Estate Association data. May and June also tend to have the highest number of sales, with an average of 52,000.

How can you be prepared for the spring Canadian real estate market? Our top tips can help you get started.

  1. Assess Your Market

The spring home buying season of 2018 could look different from spring buying seasons of years past due to new factors — specifically, rising interest rates and new Canadian mortgage rules. Understanding your real estate market and how they may be affected by these changes is important to being prepared. At the very least, you may receive questions about these changes and if your target market is particularly affected, you may want to look into different products and promotions that could help your clients.

There is an easy way to understand the make-up of your target market — a Demographics Report. For example, the Demographics Report from GeoWarehouse tells you age distribution, marital status of residents, average household income, and much more. Another tool that can help you understand the current real estate market is the Teranet Market Insights report. View the latest edition here.

  1. Reach Out to Your Network

Leading into the spring buying rush is a good time to get your ducks in order, and that might include connecting with your network. There are two main networks you might want to consider, the first being mortgage agents and lenders. Reaching out to your contacts in these fields can help you understand what products they are offering that your clients can access.

The second market you can touch base with before the rush are your leads, prospects, and current clients. Checking in to see how things are going could alert you to new opportunities or you could notify potential clients of opportunity they may not even be aware of — such as the value of their home or comparable sales in their neighbourhood.

  1. Have a Real Estate Marketing Plan in Place

The spring season can be competitive, but you can stand out from the crowd with a solid real estate marketing plan. Knowing where you’ll spend your advertising dollars and having your marketing components, be it real-world or digital, created in advance can save you a lot of time and effort once busy season hits.

Identify the top places for new real estate leads with tools, such as the GeoWarehouse Property Details Report, or the Comparable Sales Report. This data can help you target up-and-coming neighbourhoods and prospects.

  1. Prepare Your Team

If you work with others in your office, make sure you are all on the same page. Understanding who does what and how priorities might shift during the busy season can help you cope when the rush does come. Any tasks that aren’t essential to you can be delegated, giving you more time to work on identifying new leads and working with clients.

  1. Use Technology to Speed Up the Sales Process

Once the spring home buying season is underway, you’ll want the sales processes to be as smooth and efficient as possible. Technology can help with this. For example, GeoWarehouse’s reports, images, and searches make finding property information quick and easy so you’ll be able to identify the value, mitigate fraud risk, and save time and money.

Are you a GeoWarehouse subscriber? If you are a real estate sales professional, you may already have access through your real estate board. If you’re not and would like to become one, learn more about our services at www.geowarehouse.ca.

We’ve also got even more great reports in our online store, including property ownership history, instrument images, surveys, plans and other vital data that could make or break your deal. Get more information at http://www2.geowarehouse.ca/buy-now/.

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Normally, springtime is when the Canadian real estate market starts to heat up – just like the weather. As the snow melts, more prospective buyers come out of hibernation and those who have spent the winter considering listing their home are more likely to put it on the market.

In 2018, however, experts are predicting the Canadian real estate market will remain cool in spring due to new mortgage rules and increasing interest rates. While this isn’t a certainty, it does warrant taking a closer look at your spring real estate marketing approach. Even if you’re selling real estate in an area that’s unaffected by the potentially cooling market, springtime can be the perfect time of year to dust off your marketing plan.

Just like you spring clean your house, having a proverbial spring cleaning plan for your real estate marketing can help you evaluate where your efforts are going and how effective they are. You likely have a bucket of tools for spring cleaning your home — sprays, mops, rags, and the like — but do you have a bucket of tools for your spring marketing?

The following may be tools you want to add to your real estate marketing:

  1. Property Details Report

This report from GeoWarehouse contains valuable information such as the Land Registration data, MPAC assessment, property ownership, sales history, property images, and more. It can be used when determining a property’s market value and is completely customizable.

  1. Demographics Report

This GeoWarehouse report is just what it sounds like — it tells you about who lives in a particular neighbourhood. Information includes age distribution, marital status, structural types of housing, owned/rented properties, average household income, and much more.

  1. Client Report

The Client Report from GeoWarehouse gives you the best of ALL worlds. It contains the information that is included in the Property Details Report, Neighbourhood Sales and Demographics Reports, along with new options such as Market Statistics. Like other GeoWarehouse Reports, it is completely customizable and doubles as a great sales tool. Many real estate professionals use the Enhanced Sales Report as a client-facing document and marketing tool.

Using tools in your real estate marketing, such as the ones provided by GeoWarehouse, can help you glean valuable information to assess your properties and neighbourhoods. In turn, you can evaluate your marketing plan to either a) gain peace of mind that your efforts are being directed in the best possible way, or b) find new avenues to focus your marketing even more.

GeoWarehouse’s tools offer data that can make marketing for real estate more effective. To see all of them, visit www.geowarehouse.ca.

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