Archive for the 'Winter Real Estate Listings' Category

During the winter, it can be tempting to make like a bear and hibernate until spring. But you don’t have to wait for the melt to start creating amazing listings — winter listings can be just as incredible. But as with most things in real estate marketing it’s up to you to make sure someone who is listing or looking for a home knows it.

The good news — technology makes doing this that much easier!

You can use your real estate marketing tools to build listings that show more — such as aerial imagery. Show how a property looks from the sky. It can even include adjacent properties and structures, which can really a potential buyer visualize the size of the yard when it’s not covered in snow.

And don’t forget about street view imagery. This will let potential buyers know how their property looks from the street at warmer times of year.

Winter listings also have a decided upside. Anyone who’s spent a winter in Canada knows how essential winter road maintenance is to your quality of life. So, shopping for a house in the winter, or putting a home on the market, can let would-be buyers gauge how the city or town maintains the streets, for example.

Another benefit of winter listings — if you get a home inspected during the winter season, it allows you to see how the home does in the most extreme weather. Buyers will get a taste of what type of shape the home is in. If you’re seeing a home in the spring or summer, you’re not necessarily thinking about heat retention or drafty areas — things that make the difference in home comfort.

Still not convinced winter listings are an untapped market? We’ve got plenty more reasons to put more focus on them. Consider the following:

  • Research shows homes listed in the winter actually sell faster. A winter home shopper is more likely to have to move for a reason — either a selling deadline, a job, expanding family, etc. Which means they are more primed to buy.
  • The slower season is a good time to try out different techniques. Especially if you’re still building up your real estate business, the winter season can be a good time to tweak and evaluate the effectiveness of your marketing efforts when there are fewer sellers demanding your time.
  • Shovelling a driveway for showings is much easier than maintaining a lawn and garden.
  • And finally, let’s not forget, Canadian interest rates are increasing. They’re likely to go up again in 2018. A potential buyer shopping now may be able to lock in at a lower mortgage rate than will be offered in the coming, warmer months — an unfortunate reality you can use to your advantage.

With the right real estate marketing mindset, you can take the challenge of selling a house in winter and turn it into an opportunity.

GeoWarehouse has the tools to help you make the most of your winter listings. Access aerial imagery, street views, property information, and more.

Visit today.


gw-house-under-snowWinter can be a tough season for real estate sales professionals. Cold weather makes it difficult to slog around generating leads – and getting leads is only half the battle. Once you land a deal if you are the:

  • Listing agent – you have to promote the beauty of the property for sale even though many features may be under snow. Your client may not have imagery of the exterior of their property when there was no snow and you are going to need it if you want to increase the likelihood of selling their home.
  • Agent representing the buyer – You have an even tougher job because winter is a difficult season for buyers too. Both the weather and difficulty viewing the exterior of a property makes it more challenging to make a buying decision. For your client to feel comfortable buying a home, they are going to want to see it in its entirety.

Thanks to technology, you no longer need to get out the shovel! You can show your client more using online tools.

Firstly, you are going to want to be in a position to do more on the go so that when you go on the road with your client, if you happen to come upon a property blanketed in snow, you are positioned to take action for your client.

This is going to mean investing in a tablet. Investing in a tablet will enable you to leverage online capabilities while on the road and give you the most opportunity to see as much as possible about a property.

Next, you should think about how to source more imagery with respect to the property in question. This all depends on what current real estate tools you are using.

  • If you are not a GeoWarehouse customer, you can use Google Maps to look at the property on a map and even drop yourself onto the street and view the property from the front. If the images of the property were taken by Google at a time when there was no snow on the ground, you can gain a decent view of a property’s frontage.
  • If you are a GeoWarehouse customer, you can view aerial, street and pivot view imagery of both the property and adjacent structures. Because GeoWarehouse is web-based, you can access the tool on your tablet through your internet browser.

The other thing that you can do to find more imagery relating to a property is Google the property address. If the property has been recently listed, the other listing agent may have promoted it online including different photos that you may be able to view.

At GeoWarehouse, we make buying and selling homes in the winter far easier.

Find out more about the various features by visiting today. 




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