Normally, springtime is when the Canadian real estate market starts to heat up – just like the weather. As the snow melts, more prospective buyers come out of hibernation and those who have spent the winter considering listing their home are more likely to put it on the market.

In 2018, however, experts are predicting the Canadian real estate market will remain cool in spring due to new mortgage rules and increasing interest rates. While this isn’t a certainty, it does warrant taking a closer look at your spring real estate marketing approach. Even if you’re selling real estate in an area that’s unaffected by the potentially cooling market, springtime can be the perfect time of year to dust off your marketing plan.

Just like you spring clean your house, having a proverbial spring cleaning plan for your real estate marketing can help you evaluate where your efforts are going and how effective they are. You likely have a bucket of tools for spring cleaning your home — sprays, mops, rags, and the like — but do you have a bucket of tools for your spring marketing?

The following may be tools you want to add to your real estate marketing:

  1. Property Details Report

This report from GeoWarehouse contains valuable information such as the Land Registration data, MPAC assessment, property ownership, sales history, property images, and more. It can be used when determining a property’s market value and is completely customizable.

  1. Demographics Report

This GeoWarehouse report is just what it sounds like — it tells you about who lives in a particular neighbourhood. Information includes age distribution, marital status, structural types of housing, owned/rented properties, average household income, and much more.

  1. Client Report

The Client Report from GeoWarehouse gives you the best of ALL worlds. It contains the information that is included in the Property Details Report, Neighbourhood Sales and Demographics Reports, along with new options such as Market Statistics. Like other GeoWarehouse Reports, it is completely customizable and doubles as a great sales tool. Many real estate professionals use the Enhanced Sales Report as a client-facing document and marketing tool.

Using tools in your real estate marketing, such as the ones provided by GeoWarehouse, can help you glean valuable information to assess your properties and neighbourhoods. In turn, you can evaluate your marketing plan to either a) gain peace of mind that your efforts are being directed in the best possible way, or b) find new avenues to focus your marketing even more.

GeoWarehouse’s tools offer data that can make marketing for real estate more effective. To see all of them, visit www.geowarehouse.ca.

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